When it comes to posting, stay on a schedule whether your pattern is every other day, three days/week, or 7 days/week. Given the modernity of social media, we can achieve higher results than ever based on The Rule of 7, spending a fraction of the cost.Ĭonsistency is queen. The Rule of 7 states that a prospect needs to “hear” the advertiser's message at least 7 times before they'll take action to buy that product or service. The Marketing Rule of 7 is a marketing rule developed by the movie industry in the 1930s, still said to this day. Like enjoying the thrill of the roller coaster, good. This is where social media gets…really good. Instagram is also known to reward accounts (with engagement) that utilize a wider variety of Instagram’s tools. Utilize a variety of content styles to keep your audience engaged! For example, utilize video to share demos, utilize a slideshow to tell a story, or design a graphic for a special giveaway, launch or promotion. Each second you have with your potential customer builds a bond that can compound into a conversion. When you have engaging visuals that tell an easily digestible lifestyle story, audiences have the opportunity to consume your brand like any other entertainment media. maybe following and hopping off your profile. After your audience has made their initial impression, they are at a crossroads of staying on your profile by clicking on posts, scrolling through your Instagram grid, viewing highlights, and following, vs. Here’s where each individual posts' quality + content truly counts. If you take great care of these interactions offline, I invite you to imbue that special care into each post and interaction online. Your audience will note how you present yourself online and how you engage with them virtually. When it comes to creating an Instagram grid, the goal is to showcase your brand’s many offerings, moods, and perspectives in a balanced, flowing design.
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